| 2021 | Boukje Taphoorn (Bol.com) | |
| 2020 | Arno de Jong (Nederlandse Loterij) | |
| 2019 | Raymond Cloosterman (Rituals) | |
| 2018 | Vincent van den Boogert (ING) | |
| 2017 | Pieter Zwart (Coolblue) | |
| 2016 | Henk Jan Beltman (Tony’s Chocolonely) | |
| 2015 | Erik van Engelen (Eneco) |
| 2021 | VodafoneZiggo | |
| 2020 | HelloFresh | |
| 2019 | Bol.com | |
| 2018 | Rituals | |
| 2017 | Hunkemöller | |
| 2016 | de Bijenkorf | |
| 2015 | Rijksmuseum |
| 2021 | Afas | |
| 2020 | YoungCapital | |
| 2019 | Transavia | |
| 2018 | WE fashion | |
| 2017 | Hallmark | |
| 2016 | Coolblue | |
| 2015 | RET |
| 2021 | Parfumado | |
| 2020 | Swapfiets | |
| 2019 | Picnic | |
| 2018 | Yoghurt Barn | |
| 2017 | Vegetarische Slager | |
| 2016 | Dopper | |
| 2015 | DyeCoo | |
| 2021 | Karma Kebab | |
| 2020 | Too Good To Go | |
| 2019 | GoodFuels | |
| 2018 | Swapfiets | |
| 2017 | Picnic | |
| 2016 | Vandebron | |
| 2015 | 3D Hubs |
| 2021 | Madeleen van de Pol (Afas) | |
| 2020 | Ferdinand Goetzen (3D Hubs) | |
| 2019 | Erica van Vonderen- Hahn (Basic-Fit) | |
| 2018 | Martine Boekestein | |
| 2017 | Joost Geurtsen | |
| 2016 | Daan Koek | |
| 2015 | Vincent Sieben |
| 2021 | Ajax | |
| 2020 | De Vegetarische Slager | |
| 2019 | Bergman Clinics | |
